Audit the audience, then actually run the campaign
HypeAuditor built the audience quality report the rest of this category copied. What it doesn’t tell you upfront is what any of it costs.
Thirty minutes on your own campaigns. No commitment.
Brands using CultureX
HypeAuditor and CultureX, side by side
| What you are buying | CultureX | HypeAuditor |
|---|---|---|
| What it costs to start | Yes. Free plan. Paid plans published, from ₹95,904 a month | No. Not published. Its own blog anchors from $299 a month billed annually |
| Creators you can search | Yes. 400M+ public profiles on Instagram, YouTube and TikTok | Yes. 227.7M accounts across 5 networks, including X and Twitch |
| Checking if followers are real | Yes. Follower authenticity estimates and audience quality scores | Yes. The audience quality report this category benchmarks against |
| India and Tier 2 city depth | Yes. Creator discovery in India, including Tier 2 and Tier 3 cities | Partly. Global database with a 1,000 follower floor, and reviewers report gaps |
| Running the campaign in one place | Yes. Briefs, scripts, approvals and live posts on one board | Yes. CRM, briefs and tracking bundled into one workflow |
| Finding the post once it goes live | Yes. Automatic live post tracking, no creator tagging required | Yes. Campaign tracking, with report history limits on lower tiers |
| ROI and earned media reporting | Yes. Campaign reporting with estimated earned media value and ROI | Partly. Report history limits make long term measurement harder |
| Watching competitors and brand mentions | Yes. Competitor tracking and sentiment analysis in Hindi, Hinglish and English | Yes. Market intelligence and competitor benchmarking |
| Getting creator contact details | Partly. Verified contact details for 30,000 vetted creators, not the whole index | Partly. Not every profile carries an email |
| Paying creators inside the platform | No. No creator payouts. You pay creators however you do today | Partly. Payment processing is listed, terms are not publicly stated |
| Store and conversion attribution | Partly. Reporting only. No native store integration | Partly. Media plans and forecasting, with no published store integration |
| Starting without a sales call | Yes. Free plan, no card required | No. Free tools and demo versions, but no full product trial |
What it costs to start
- CultureX
- Yes Free plan. Paid plans published, from ₹95,904 a month
- HypeAuditor
- No Not published. Its own blog anchors from $299 a month billed annually
Creators you can search
- CultureX
- Yes 400M+ public profiles on Instagram, YouTube and TikTok
- HypeAuditor
- Yes 227.7M accounts across 5 networks, including X and Twitch
Checking if followers are real
- CultureX
- Yes Follower authenticity estimates and audience quality scores
- HypeAuditor
- Yes The audience quality report this category benchmarks against
India and Tier 2 city depth
- CultureX
- Yes Creator discovery in India, including Tier 2 and Tier 3 cities
- HypeAuditor
- Partly Global database with a 1,000 follower floor, and reviewers report gaps
Running the campaign in one place
- CultureX
- Yes Briefs, scripts, approvals and live posts on one board
- HypeAuditor
- Yes CRM, briefs and tracking bundled into one workflow
Finding the post once it goes live
- CultureX
- Yes Automatic live post tracking, no creator tagging required
- HypeAuditor
- Yes Campaign tracking, with report history limits on lower tiers
ROI and earned media reporting
- CultureX
- Yes Campaign reporting with estimated earned media value and ROI
- HypeAuditor
- Partly Report history limits make long term measurement harder
Watching competitors and brand mentions
- CultureX
- Yes Competitor tracking and sentiment analysis in Hindi, Hinglish and English
- HypeAuditor
- Yes Market intelligence and competitor benchmarking
Getting creator contact details
- CultureX
- Partly Verified contact details for 30,000 vetted creators, not the whole index
- HypeAuditor
- Partly Not every profile carries an email
Paying creators inside the platform
- CultureX
- No No creator payouts. You pay creators however you do today
- HypeAuditor
- Partly Payment processing is listed, terms are not publicly stated
Store and conversion attribution
- CultureX
- Partly Reporting only. No native store integration
- HypeAuditor
- Partly Media plans and forecasting, with no published store integration
Starting without a sales call
- CultureX
- Yes Free plan, no card required
- HypeAuditor
- No Free tools and demo versions, but no full product trial
Sources and check dates sit beside the pricing and feature claims below. Everything here was reviewed in September 2026. Confirm current terms with the provider before you decide.
Thirty minutes on your own campaigns. No commitment.
The audit is built in, and the price is on the page
Every profile in CultureX carries a real follower percentage and an authenticity score, so the check you'd normally buy as a report is just part of opening a creator. From there you can brief, approve and track without changing tools. Our plans are published on the pricing page, and there's a free plan you can start on today without a call.
- Authenticity score on every profile
- Prices published, nothing to negotiate
- Free plan, no card required
- Brief to live campaign on one board
Thirty minutes on your own campaigns. No commitment.
What teams say about CultureX
“CultureX has given us the ability to monitor our brand and competitors in real-time, allowing us to react faster to market shifts.”
"CultureX helped cut influencer costs by 25% while keeping the exact same level of audience reach and engagement."
Thirty minutes on your own campaigns. No commitment.
How HealthifyMe tracked 2,000+ content pieces and lifted campaign ROI with CultureX
Read case studyHow Soch Apparels lifted regional engagement 45% by finding the right influencers
Read case studyOne of these prices is on a page
CultureX
₹95,904 a month
Growth, billed monthly. Annual billing is ₹575,424 a year (₹47,952 a month). A free plan sits under both.
- Published on our pricing page
- Monthly, quarterly or annual, your call
- No multi year agreement for a fair rate
- A free plan to try it first
HypeAuditor
Quote only
Anchored from $299 a month billed annually on their own blog.
- No rate card, only a demo request
- Best rates reported to need two year terms
- Usage ceilings trigger upgrade calls
- Trustpilot 2.1 out of 5 across 30 reviews
HypeAuditor pricing figures come from its own blog and third party reviews, and the Trustpilot rating is as displayed in September 2026. Reviews there are dominated by auto renewal and cancellation experiences, which are customer accounts rather than product facts.
No numbers on the pricing page as of September 2026. Its own blog anchors the basic plan at $299 a month billed annually, says pricing is tailored to each customer, and notes that the best rates come with two year agreements.
Thirty minutes on your own campaigns. No commitment.
Are you buying a report, or somewhere to work?
Choose CultureX if
- You want the price on a page instead of after a call
- You'd rather not sign a two year agreement to get a fair rate
- India and creators outside the metros matter to your shortlists
- You need the campaign board, not only the audit
You probably don't need CultureX yet if
- An audience report is the product you actually need
- You hire on X or Twitch as well as the big three
- Market research is a bigger part of your week than campaigns
Come back when the contract renewal lands.
Save your current shortlist from HypeAuditor, with the profile links or handles.
Look those creators up in CultureX and see what the audience data adds.
Run one campaign here before you decide anything about HypeAuditor. Check your renewal date first.
Thirty minutes on your own campaigns. No commitment.
HypeAuditor questions, answered
What does HypeAuditor cost?
They don’t publish it. The pricing page is a demo request. Their own blog says the basic plan starts at $299 a month billed annually, that pricing is tailored to each customer, and that the best rates need two year agreements. Third party reviews report roughly $499 a month for Pro.
What can't CultureX do that HypeAuditor can?
Search X and Twitch, and its market intelligence suite goes further than ours. CultureX covers Instagram, YouTube and TikTok, puts an authenticity estimate on every profile, and publishes what it costs.
Is CultureX audience data as good?
Every profile carries a real follower percentage, an authenticity score and the audience split across genuine accounts, suspicious accounts and mass followers. Rather than argue about it, run a few creators you already know through both and compare.
Do I have to wait until my contract ends?
You don’t have to time it to a renewal. Start on our free plan, move campaigns across as they finish, and keep your HypeAuditor reports for as long as your term runs.
Why switch if my main problem is not knowing the price?
Then the comparison is simple. Ours is on the pricing page, the plans are monthly if you want them monthly, and there’s no multi year agreement to negotiate your way out of.
See the price before the call
It’s on the pricing page. So is a free plan you can start on today.
Thirty minutes on your own campaigns. No commitment.
See CultureX on your own campaigns
Thirty minutes. We run a live creator search for your brief and analyse a creator from your shortlist on the call.