Hire creators, check their audiences, and run the whole campaign in one place
With Collabstr you’ll pay a hiring fee on top of your plan, every time, and you’ll do the vetting yourself. Whether that matters depends on how often you hire.
Thirty minutes on your own campaigns. No commitment.
Brands using CultureX
Collabstr and CultureX, side by side
| What you are buying | CultureX | Collabstr |
|---|---|---|
| What it costs to start | Yes. Free plan. Paid plans published, from ₹95,904 a month | Partly. Free to browse with a 10% hiring fee, or $299 and $399 a month plans |
| Creators you can search | Yes. 400M+ public profiles on Instagram, YouTube and TikTok | Partly. Creators who signed up to the marketplace. Published counts have ranged from 200,000 to 1.2M |
| Checking if followers are real | Yes. Follower authenticity estimates and audience quality scores | No. Reviewers say the vetting is left to the brand |
| India and Tier 2 city depth | Yes. Creator discovery in India, including Tier 2 and Tier 3 cities | Partly. Signups claimed across 120 countries. Its own marketing is North America, UK and Australia |
| Running the campaign in one place | Yes. Briefs, scripts, approvals and live posts on one board | Partly. The $299 plan allows one campaign a month |
| Finding the post once it goes live | Yes. Automatic live post tracking, no creator tagging required | Partly. Live tracking covers 5 posts, or 15 on the $399 plan |
| ROI and earned media reporting | Yes. Campaign reporting with estimated earned media value and ROI | No. No conversion tracking or attribution |
| Watching competitors and brand mentions | Yes. Competitor tracking and sentiment analysis in Hindi, Hinglish and English | No. Not something the product does |
| Getting creator contact details | Partly. Verified contact details for 30,000 vetted creators, not the whole index | Yes. Creators list themselves with a price, so you can just book them |
| Paying creators inside the platform | No. No creator payouts. You pay creators however you do today | Yes. Escrow payments are the whole point of the product |
| Store and conversion attribution | Partly. Reporting only. No native store integration | No. No Shopify or WooCommerce integration |
| Starting without a sales call | Yes. Free plan, no card required | Yes. Free to browse and hire straight away |
What it costs to start
- CultureX
- Yes Free plan. Paid plans published, from ₹95,904 a month
- Collabstr
- Partly Free to browse with a 10% hiring fee, or $299 and $399 a month plans
Creators you can search
- CultureX
- Yes 400M+ public profiles on Instagram, YouTube and TikTok
- Collabstr
- Partly Creators who signed up to the marketplace. Published counts have ranged from 200,000 to 1.2M
Checking if followers are real
- CultureX
- Yes Follower authenticity estimates and audience quality scores
- Collabstr
- No Reviewers say the vetting is left to the brand
India and Tier 2 city depth
- CultureX
- Yes Creator discovery in India, including Tier 2 and Tier 3 cities
- Collabstr
- Partly Signups claimed across 120 countries. Its own marketing is North America, UK and Australia
Running the campaign in one place
- CultureX
- Yes Briefs, scripts, approvals and live posts on one board
- Collabstr
- Partly The $299 plan allows one campaign a month
Finding the post once it goes live
- CultureX
- Yes Automatic live post tracking, no creator tagging required
- Collabstr
- Partly Live tracking covers 5 posts, or 15 on the $399 plan
ROI and earned media reporting
- CultureX
- Yes Campaign reporting with estimated earned media value and ROI
- Collabstr
- No No conversion tracking or attribution
Watching competitors and brand mentions
- CultureX
- Yes Competitor tracking and sentiment analysis in Hindi, Hinglish and English
- Collabstr
- No Not something the product does
Getting creator contact details
- CultureX
- Partly Verified contact details for 30,000 vetted creators, not the whole index
- Collabstr
- Yes Creators list themselves with a price, so you can just book them
Paying creators inside the platform
- CultureX
- No No creator payouts. You pay creators however you do today
- Collabstr
- Yes Escrow payments are the whole point of the product
Store and conversion attribution
- CultureX
- Partly Reporting only. No native store integration
- Collabstr
- No No Shopify or WooCommerce integration
Starting without a sales call
- CultureX
- Yes Free plan, no card required
- Collabstr
- Yes Free to browse and hire straight away
Sources and check dates sit beside the pricing and feature claims below. Everything here was reviewed in September 2026. Confirm current terms with the provider before you decide.
Thirty minutes on your own campaigns. No commitment.
With CultureX you can see the audience before you pay for it
Search 400M+ public profiles rather than a signup list, so the creator in a smaller city who never joined a marketplace is still in reach. Open any profile and you'll see the real follower percentage, the split of genuine accounts against suspicious ones, and who the audience actually is. Then run as many campaigns as you like on one board. You'll still pay creators the way you do today, because we don't handle payouts.
- 400M+ profiles with 35+ filters
- Real follower percentage on every profile
- No cap on campaigns
- We find the post once it goes live
Thirty minutes on your own campaigns. No commitment.
What teams say about CultureX
“CultureX has given us the ability to monitor our brand and competitors in real-time, allowing us to react faster to market shifts.”
"CultureX helped cut influencer costs by 25% while keeping the exact same level of audience reach and engagement."
Thirty minutes on your own campaigns. No commitment.
How HealthifyMe tracked 2,000+ content pieces and lifted campaign ROI with CultureX
Read case studyHow Soch Apparels lifted regional engagement 45% by finding the right influencers
Read case studyLet's put some numbers on it
CultureX
₹95,904 a month
Growth, billed monthly. Annual billing is ₹575,424 a year (₹47,952 a month). A free plan sits under both.
- Free plan, no card required
- Nothing taken out of what you pay creators
- We don't pay creators, so budget for that separately
Collabstr
$299 to $399 a month
Plus 10% of every hire, or 5% on the top plan.
- Free to start, with a 10% hiring fee
- 5% hiring fee even on the $399 plan
- One campaign a month on the $299 plan
- Tracking covers 5 posts, or 15 on the top plan
Collabstr doesn't publish a rate card we could fetch directly, so these figures come from current third party reviews of its pricing page, checked September 2026. CultureX Growth is more expensive than Collabstr's plans at the headline. Whether it costs you more depends on how much you pay creators.
Say your creator fees come to ₹3,00,000 in a month. On the free plan, Collabstr's 10% adds ₹30,000. On the $399 plan the fee drops to 5%, so ₹15,000, and the subscription sits on top of that.
Thirty minutes on your own campaigns. No commitment.
It comes down to how often you hire
Choose CultureX if
- You're hiring more than a couple of creators a month
- You want to see fake follower numbers before the money goes out
- You need creators who never signed up to a marketplace
- Someone is going to ask you what the campaign returned
You probably don't need CultureX yet if
- You buy a few videos a quarter and nobody asks what they returned
- A fixed price per video matters more than audience data
- One campaign a month is all you run
Come back when you are hiring every month.
Save your current shortlist from Collabstr, with the profile links or handles.
Look those creators up in CultureX and see what the audience data adds.
Run one campaign here before you decide anything about Collabstr. Check your renewal date first.
Thirty minutes on your own campaigns. No commitment.
Collabstr questions, answered
Is CultureX cheaper than Collabstr?
Not at the headline. Collabstr starts free and CultureX Growth is ₹95,904 a month. The thing to compare is the hiring fee. Collabstr takes 10% of every booking on the free plan and 5% on the $399 plan, and we take nothing out of creator fees. If you spend heavily on creators, run the maths on both.
What can't CultureX do that Collabstr can?
Hold payment. Collabstr’s escrow keeps your money until you approve the work, on its terms, and we have no equivalent. CultureX takes nothing out of creator fees, so you pay creators directly and keep the whole amount with them.
Can CultureX check whether followers are real?
Yes, and it’s on every profile rather than a separate report you buy. You’ll see a real follower percentage, an authenticity score, and the audience broken into genuine accounts, suspicious ones and mass followers.
What actually moves across if I switch?
Your shortlist does. Save the handles and look them up here. Bookings and payment records stay in Collabstr, because that is where the payment relationship lives.
Why switch if my main problem is fake followers?
Because Collabstr’s own reviewers say audience vetting is left to the brand, and there’s no in platform check to lean on. In CultureX the number sits on the profile before you book.
Check a shortlist you already have
Search 400M+ creators, look at a few audiences you already know, and see whether the numbers match what you expected.
Thirty minutes on your own campaigns. No commitment.
See CultureX on your own campaigns
Thirty minutes. We run a live creator search for your brief and analyse a creator from your shortlist on the call.