Find Indian creators, including the ones outside the metros
Both of us know this market. The differences show up in how many creators each one reaches, and in what happens after the shortlist.
Thirty minutes on your own campaigns. No commitment.
Brands using CultureX
Qoruz and CultureX, side by side
| What you are buying | CultureX | Qoruz |
|---|---|---|
| What it costs to start | Yes. Free plan. Paid plans published, from ₹95,904 a month | Partly. Free plan, with Premium and Enterprise prices not publicly stated |
| Creators you can search | Yes. 400M+ public profiles on Instagram, YouTube and TikTok | Partly. Creator count not publicly stated. Third party profiles cite 300,000 to 350,000 vetted creators |
| Checking if followers are real | Yes. Follower authenticity estimates and audience quality scores | Partly. A creator authority score ranks engagement, without a dedicated fake follower audit |
| India and Tier 2 city depth | Yes. Creator discovery in India, including Tier 2 and Tier 3 cities | Partly. Its core strength, though reviewers ask for more Tier 2 and Tier 3 creators |
| Running the campaign in one place | Yes. Briefs, scripts, approvals and live posts on one board | Partly. Media planning and reports, with a lighter execution workspace |
| Finding the post once it goes live | Yes. Automatic live post tracking, no creator tagging required | Yes. Real time dashboard, with reviewers reporting lag on detailed reports |
| ROI and earned media reporting | Yes. Campaign reporting with estimated earned media value and ROI | Partly. Campaign reporting without conversion attribution |
| Watching competitors and brand mentions | Yes. Competitor tracking and sentiment analysis in Hindi, Hinglish and English | Partly. Content and competitor research rather than live listening |
| Getting creator contact details | Partly. Verified contact details for 30,000 vetted creators, not the whole index | Partly. Reviewers report missing or incomplete contact details |
| Paying creators inside the platform | No. No creator payouts. You pay creators however you do today | No. No payouts product found |
| Store and conversion attribution | Partly. Reporting only. No native store integration | No. No store or attribution integration found |
| Starting without a sales call | Yes. Free plan, no card required | Yes. A free plan to start on |
What it costs to start
- CultureX
- Yes Free plan. Paid plans published, from ₹95,904 a month
- Qoruz
- Partly Free plan, with Premium and Enterprise prices not publicly stated
Creators you can search
- CultureX
- Yes 400M+ public profiles on Instagram, YouTube and TikTok
- Qoruz
- Partly Creator count not publicly stated. Third party profiles cite 300,000 to 350,000 vetted creators
Checking if followers are real
- CultureX
- Yes Follower authenticity estimates and audience quality scores
- Qoruz
- Partly A creator authority score ranks engagement, without a dedicated fake follower audit
India and Tier 2 city depth
- CultureX
- Yes Creator discovery in India, including Tier 2 and Tier 3 cities
- Qoruz
- Partly Its core strength, though reviewers ask for more Tier 2 and Tier 3 creators
Running the campaign in one place
- CultureX
- Yes Briefs, scripts, approvals and live posts on one board
- Qoruz
- Partly Media planning and reports, with a lighter execution workspace
Finding the post once it goes live
- CultureX
- Yes Automatic live post tracking, no creator tagging required
- Qoruz
- Yes Real time dashboard, with reviewers reporting lag on detailed reports
ROI and earned media reporting
- CultureX
- Yes Campaign reporting with estimated earned media value and ROI
- Qoruz
- Partly Campaign reporting without conversion attribution
Watching competitors and brand mentions
- CultureX
- Yes Competitor tracking and sentiment analysis in Hindi, Hinglish and English
- Qoruz
- Partly Content and competitor research rather than live listening
Getting creator contact details
- CultureX
- Partly Verified contact details for 30,000 vetted creators, not the whole index
- Qoruz
- Partly Reviewers report missing or incomplete contact details
Paying creators inside the platform
- CultureX
- No No creator payouts. You pay creators however you do today
- Qoruz
- No No payouts product found
Store and conversion attribution
- CultureX
- Partly Reporting only. No native store integration
- Qoruz
- No No store or attribution integration found
Starting without a sales call
- CultureX
- Yes Free plan, no card required
- Qoruz
- Yes A free plan to start on
Sources and check dates sit beside the pricing and feature claims below. Everything here was reviewed in September 2026. Confirm current terms with the provider before you decide.
Thirty minutes on your own campaigns. No commitment.
We index the open graph, not a vetted list
CultureX searches 400M+ public profiles, so a creator in a smaller city who never joined anyone's database still turns up. After the shortlist, briefs, script approvals and revisions sit on one board you can white label for a client, and sentiment comes back in Hindi, Hinglish and English rather than only English.
- 400M+ profiles across 100+ niches
- Real follower percentage on every profile
- Approvals and revisions on one board
- Sentiment in Hindi, Hinglish and English
Thirty minutes on your own campaigns. No commitment.
What teams say about CultureX
“CultureX has given us the ability to monitor our brand and competitors in real-time, allowing us to react faster to market shifts.”
"CultureX helped cut influencer costs by 25% while keeping the exact same level of audience reach and engagement."
Thirty minutes on your own campaigns. No commitment.
How HealthifyMe tracked 2,000+ content pieces and lifted campaign ROI with CultureX
Read case studyHow Soch Apparels lifted regional engagement 45% by finding the right influencers
Read case studyBoth have a free plan. Only one publishes the next one
CultureX
₹95,904 a month
Growth, billed monthly. Annual billing is ₹575,424 a year (₹47,952 a month). A free plan sits under both.
- Free plan, no card required
- Every paid plan published
- No quote process to compare
- Monthly, quarterly or annual
Qoruz
Free, then quote
Premium and Enterprise prices are not published.
- Free plan exists, reviewers call it limited
- Premium price not publicly stated
- Credit based limits on searches and messages
- Reviewers describe the pricing as opaque
Qoruz publishes no prices on its pricing page as of September 2026. One competitor review site reports Premium near $360 a month for a single seat, which we could not verify, so treat it as unconfirmed.
These aren't the same measure, so treat the comparison carefully. Qoruz doesn't publish a number and third parties cite 300,000 to 350,000 vetted creators, which means creators someone has checked. Our 400M+ is public profiles indexed. A vetted list is smaller by design.
Thirty minutes on your own campaigns. No commitment.
Both are built for India, so it comes down to reach
Choose CultureX if
- Tier 2 and Tier 3 creators are where your growth is
- You need approvals, revisions and live tracking, not only search and reports
- Your brand hires creators outside India too
- You want the plan price on a page
You probably don't need CultureX yet if
- Metro creators cover your campaigns
- Rate negotiation is the hardest part of your month
- Search and reporting are the whole workflow
Come back when Tier 2 and Tier 3 start mattering.
Save your current shortlist from Qoruz, with the profile links or handles.
Look those creators up in CultureX and see what the audience data adds.
Run one campaign here before you decide anything about Qoruz. Check your renewal date first.
Thirty minutes on your own campaigns. No commitment.
Qoruz questions, answered
Which has more Indian creators?
They’re different measures. Qoruz doesn’t publish a number and third party profiles cite 300,000 to 350,000 vetted creators. We publish 400M+ indexed public profiles globally. Vetted lists are smaller on purpose, so the fair test is searching for the kind of creator you actually hire and seeing who turns up.
What can't CultureX do that Qoruz can?
Tell you what a creator charged last time. That cost dataset is theirs and we do not hold it. We index public profiles rather than a vetted list, which is what puts smaller city creators in range.
Does CultureX work outside India?
Yes. 200+ brands across 10+ countries run campaigns on it and the database is global, so a team that starts with India and expands doesn’t need a second platform.
Can I keep my Qoruz creator lists?
Search them here and compare what comes back against what you already know about them. The relationships you have built in this market do not change.
Why switch if my main problem is Tier 2 and Tier 3 reach?
Because that’s the gap Qoruz’s own reviewers name. We index public profiles rather than a curated list, which is what puts smaller city creators in range.
Find the creators you keep missing
Regional depth, audience checks, approvals and live tracking on one board.
Thirty minutes on your own campaigns. No commitment.
See CultureX on your own campaigns
Thirty minutes. We run a live creator search for your brief and analyse a creator from your shortlist on the call.